Advanced Diploma in Tourism and Hospitality Management
The Advanced Diploma in Tourism and Hospitality Management aims to expose students to fundamental business, tourism and hospitality concepts. Students will be trained to develop higher-level skills in managing tourism and hospitality organizations which prepare them in key aspects of business management with special focus on related knowledge and core skills.
Students will develop an in-depth understanding of both the front-end operations and back-end processes of the hospitality business through a combination of classroom learning and on-the-job training.
At the end of the course, students should be able to:
- Understand operational, marketing and managerial aspects of food and beverages as well as the consequence in the managerial decision-making in cost control.
- Explain how tourism had developed over the decades and the demand, economic, sociocultural, environmental impacts of tourism, as well as the management of visitors and transportation means.
- Explain corporate strategic planning, consumer behavior, product development process, marketing, and utilize these information to analyse case studies and how it affects future marketing plan.
- Inculcate supervisory skills needed to succeed in a hospitality career, identify fundamental supervisory responsibilities and explain the steps that supervisors can take to perform effectively on the job.
- Explain how tourism had developed over the decades, explain the demand, economic, sociocultural and environmental impacts of tourism and understand the management of visitors and transportation means.
- Apply the knowledge they have learnt from the course to complete an industrial attachment.
The programme consists of 6 modules:
- Marketing in Tourism & Hospitality
- Development & Planning in Tourism & Hospitality
- Strategic Management in International Tourism and Management
- Managing Change and Innovation
- Tourism & Hospitality Business Development
- Industrial Attachment
Marketing in Tourism & Hospitality
The aim of this module is to provide students with an appreciation of marketing in Tourism and Hospitality sectors. It enables students to understand and apply marketing concepts and techniques and encourage them to consider the importance of marketing in their actual or prospective employment or self-employment.
Development & Planning in Tourism & Hospitality
The aim of this module is to provide the students with an appreciation of the development and planning involved in the Tourism and Hospitality sectors. It enables the student to understand and apply concepts, knowledge and techniques learned through MICE (Meetings, Incentives, Conventions and Exhibitions) industry, identifying a career path for further development.
Strategic Management in International Tourism & Hospitality
The aim of this module is to equip students with the ability to make managerial decision in light of various influencing factors. Students will be taught using real-life cases, applying the various management strategic models and methodologies, where they will be guided on how to make strategic judgments in the best interest to the organization.
Managing Change & Innovation
The aim of this module is to provide students with an appreciation of managing changes and innovation in the organisation. It enables students to understand the challenging issues in managing various stakeholders involved in the change process.
Tourism and Hospitality Business Development
The aim of this module is to equip students with the fundamental understanding in tourism and hospitality business development from the perceptive of global demand in tourism growth, the efforts contributed by the country’s various public sectors to stimulate the tourism sector.
Coleman College recognizes an important aspect in education is about gaining professional skills in a relevant workplace. As such, several of our certificate and diploma courses provide opportunities for students to gain valuable workplace skills from our arrangement for industrial attachments at relevant workplaces where students are placed in organizations within the tourism and hospitality and related establishments for a period of 6 months after completion of their institutional studies. Students are expected to have successfully completed all modules (institutional) before they proceed to the 6-month Industrial Attachment. For this course, the industrial attachment is compulsory and has to be completed successfully before they are awarded the Advanced Diploma. In cases where the students are unable to obtain the Training Work Pass from the Ministry of Manpower for the Industrial Attachment, they are required to complete a Management Research (project paper) to be awarded the Advanced Diploma.
Scope of Study
Principles, theories and cases studies related to hospitality business
The module will consist of lectures, case studies, role play, class exercises, game, tutorials and other appropriate learning methodologies to equip and develop student’s learning.
Commencement Dates / Intakes
To view dates of Intakes please click here
The course duration is 12 months
Full Time: (6 months of Institutional study and 6 months of Industrial Attachment).
Maximum allowed period for the student to complete the course is 18 months
Monday to Friday
4 contact hours per session, 5 sessions per week
20 contact hours per week
Course Fees & Brochure
- Class test
- Assignment work
- Final Examination
|No||Assessment Type||Mark allocation|
Assessment Grading Criteria
A+ : 80 marks and above
A : 70 – 79 marks (Passed)
B+ : 65 – 69 marks (Passed)
B : 60 – 64 marks (Passed)
C+ : 55 – 59 marks (Passed)
C : 50 – 54 marks (Passed)
D+ : 45 – 49 marks (Passed)
D : 40 – 44 marks (Passed)
F : 0 – 39 marks (Failed)
Expected Examination Results Release Date
Within 3 months from the date of Final examination.
Advanced Diploma in Tourism and Hospitality Management awarded by Coleman College.
Pass all required assessments and assignments
The Council for Private Education (CPE) is duly notified of all the teachers in Coleman College. All teachers have the required qualifications. Please refer to Our Teachers list in the website for more details.
Average Teacher-Student Ratio is 1:40 for Tutorials, 1:64 for Lectures.
Please note that the maximum number of students in the classroom is subjected to the maximum allowable seating capacity.
Graduates who wish to further their studies may apply for the following courses
- University of South Australia
Bachelor of Tourism and Event Management
Admission is subject to the University entry requirements at the point of application.
|Age:||At least 18 years old|
|Academic:||At least GCE A-Level with 2 E passes OR
Diploma Graduate OR
Senior Middle School OR
Grade 12 OR
Diploma in International Hospitality Management OR equivalent
|Work Experience:||at least 2 Years working experience|
|English Proficiency:||IELTS 5.5 or a pass in GCE ‘O’ level English or its equivalent|