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Advanced Diploma in Tourism and Hospitality Management

Advanced Diploma in Tourism and Hospitality Management

The Advanced Diploma in Tourism and Hospitality Management aims to expose students to fundamental business, tourism and hospitality concepts.  Students will be trained to develop higher-level skills in managing tourism and hospitality organizations which prepare them in key aspects of business management with special focus on related knowledge and core skills.

Students will develop an in-depth understanding of both the front-end operations and back-end processes of the hospitality business through a combination of classroom learning and on-the-job training.

At the end of the course, students should be able to:

  • Understand operational, marketing and managerial aspects of food and beverages as well as the consequence in the managerial decision-making in cost control.
  • Explain how tourism had developed over the decades and the demand, economic, sociocultural, environmental impacts of tourism, as well as the management of visitors and transportation means.
  • Explain corporate strategic planning, consumer behavior, product development process, marketing, and utilize these information to analyse case studies and how it affects future marketing plan.
  • Inculcate supervisory skills needed to succeed in a hospitality career, identify fundamental supervisory responsibilities and explain the steps that supervisors can take to perform effectively on the job.
  • Explain how tourism had developed over the decades, explain the demand, economic, sociocultural and environmental impacts of tourism and understand the management of visitors and transportation means.
  • Apply the knowledge they have learnt from the course to complete an industrial attachment.

Course Outline

The programme consists of 6 modules:

  • Marketing in Tourism & Hospitality
  • Development & Planning in Tourism & Hospitality
  • Strategic Management in International Tourism and Management
  • Managing Change and Innovation
  • Tourism & Hospitality Business Development
  • Industrial Attachment

Module Synopsis

Marketing in Tourism & Hospitality

The aim of this module is to provide students with an appreciation of marketing in Tourism and Hospitality sectors. It enables students to understand and apply marketing concepts and techniques and encourage them to consider the importance of marketing in their actual or prospective employment or self-employment.

Development & Planning in Tourism & Hospitality

The aim of this module is to provide the students with an appreciation of the        development and planning involved in the Tourism and Hospitality sectors. It enables the student to understand and apply concepts, knowledge and techniques learned through MICE (Meetings, Incentives, Conventions and Exhibitions) industry, identifying a career path for further development.

Strategic Management in International Tourism & Hospitality

The aim of this module is to equip students with the ability to make managerial decision in light of various influencing factors.  Students will be taught using real-life cases, applying the various management strategic models and methodologies, where they will be guided on how to make strategic judgments in the best interest to the organization.

Managing Change & Innovation

The aim of this module is to provide students with an appreciation of managing changes and innovation in the organisation. It enables students to understand the challenging issues in managing various stakeholders involved in the change process.

Tourism and Hospitality Business Development

The aim of this module is to equip students with the fundamental understanding in tourism and hospitality business development from the perceptive of global demand in tourism growth, the efforts contributed by the country’s various public sectors to stimulate the tourism sector.

Industrial Attachment

Coleman College recognizes an important aspect in education is about gaining professional skills in a relevant workplace. As such, several of our certificate and diploma courses provide opportunities for students to gain valuable workplace skills from our arrangement for industrial attachments at relevant workplaces where students are placed in organizations within the tourism and hospitality and related establishments for a period of 6 months after completion of their institutional studies. Students are expected to have successfully completed all modules (institutional) before they proceed to the 6-month Industrial Attachment. For this course, the industrial attachment is compulsory and has to be completed successfully before they are awarded the Advanced Diploma. In cases where the students are unable to obtain the Training Work Pass from the Ministry of Manpower for the Industrial Attachment, they are required to complete a Management Research (project paper) to be awarded the Advanced Diploma.

Scope of Study

Principles, theories and cases studies related to hospitality business

Delivery Mode

The module will consist of lectures, case studies, role play, class exercises, game, tutorials and other appropriate learning methodologies to equip and develop student’s learning.

Commencement Dates / Intakes

To view dates of Intakes please click here

Course Duration

The course duration is 12 months

Full Time: (6 months of Institutional study and 6 months of Industrial Attachment).

Maximum allowed period for the student to complete the course is 18 months

Class Period

Monday to Friday

4 contact hours per session, 5 sessions per week

20 contact hours per week

Course Fees & Brochure

To view course fees, please click here.

To download the course brochure, please click here.

Payment Mode

Click to view details on payment mode, please click here.

Click to view details on Fees Protection Scheme (FPS), please click here.

For further information or clarification, please call our Student Support Services Officer at +65 6336 3462.

Assessment

  • Class test
  • Presentation
  • Assignment work
  • Final Examination

Assessment Methods

No Assessment Type   Mark allocation
1. Class Participation : 10%
2. Mid-module assessment : 40%
3. Final Examination : 50%
Total Marks : 100%

Assessment Grading Criteria

Grade

A+       :   80 marks and above

A         :   70 – 79 marks (Passed)

B+       :   65 – 69 marks (Passed)

B         :   60 – 64 marks (Passed)

C+       :   55 – 59 marks (Passed)

C         :   50 – 54 marks (Passed)

D+       :   45 – 49 marks (Passed)

D         :   40 – 44 marks (Passed)

F          :     0 – 39 marks (Failed)

Expected Examination Results Release Date

Within 3 months from the date of Final examination.

Qualification Award

Advanced Diploma in Tourism and Hospitality Management awarded by Coleman College.

Graduation Requirements

Pass all required assessments and assignments

Teacher Qualifications

The Council for Private Education (CPE) is duly notified of all the teachers in Coleman College. All teachers have the required qualifications. Please refer to Our Teachers list in the website for more details.

Average Teacher-Student Ratio is 1:40 for Tutorials, 1:64 for Lectures.

Please note that the maximum number of students in the classroom is subjected to the maximum allowable seating capacity.

Articulation Pathway

Graduates who wish to further their studies may apply for the following courses

offered by these universities:

  • University of South Queensland

    Bachelor of Business

    Bachelor of Business Administration

  Bachelor of Commerce

  • University of South Australia

  Bachelor of Tourism and Event Management

Admission is subject to these Universities’ entry requirements at the point of application.

.

Age: At least 18 years old
Academic: At least 3 subject passes with Grade C6 and above at GCE ’O’ level OR

Diploma Graduate OR

Senior Middle School OR

Grade 12 OR

Diploma in Tourism OR

Diploma in Hospitality Management OR equivalent

Work Experience: at least 2 Years working experience
English Proficiency: IELTS 5.0 or equivalent

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