Diploma in Tourism Management

Diploma in Tourism Management

The Diploma in Tourism Management aims to provide students with a broad understanding of the operational aspects of the Tourism industry.

The course equips the students with the skills and knowledge in managing the Tourism industry with hospitality skills. Students will develop an in-depth understanding of both the front-end operations and back-end processes of the tourism business through a combination of classroom learning and on-the-job training (OJT).

At the end of the course, students should be able to:At the end of the course, students should be able to:

  • Explain the different aspects of various industry sectors supporting the tourism market from economics, research, entertainment, lodging, attractions and restaurant to transportation.
  • Explain the different aspects of marketing focusing on consumer behavior, prices and customer service
  • Explain the different aspects of the convention, meeting and trade show industry and the strategies for planning such events
  • Make use of the basic features and functions of the English language when used in communication, so as to provide quality service
  • Make use of the knowledge of hotel type, plan and estimated rate for hotel brands, as well as listing the limitations of the rating systems
  • Make use of the fundamental concepts of managing services in the food and beverage operations to improve service management and menu designing management

Course Outline

The programme consists of 9 modules:

1) Introduction to Marketing

2) Managing Human Resources in the Hospitality Industry

3) International Strategic Management

4) Organisational Structure & Effectiveness

5) Convention Sales and Service

6) Introduction to Tourism

7) Tourism Planning

8) Selling Tourism

9) Service Marketing

 

Module Synopses

1. Introduction to Marketing

The aim of this module is to equip students with the fundamental understanding of the marketing focusing on the aspects of services with the core marketing mix such as product, price, promotion and place, together with the emphases on building customer loyalty, managing customers feedback and service recovery.

 

2. Managing Human Resources in the Hospitality Industry

To design to familiarize the student with the major functional areas in the field of Human Resources.  These areas include employment law, job analysis, planning, recruitment and selection, training and development, performance management and appraisal, career management, compensation and incentive pay, benefits, health and safety, ethics and fair treatment, collective bargaining and labor relations and global HR management.

 

3. International Strategic Management

In this module where case method teaching will be adopted,  students will be taught using real-life cases, applying the various management strategic models and methodologies, where they will be guided on how to make strategic judgments in the best interest to the organization.

 

4. Organizational Structure & Effectiveness

Students will be able to analyze key performance indicators in various forms of organizations in the new economy.  Develop an applied knowledge of different types of organizations, strength, weaknesses and organizational effectiveness

 

5. Convention Sales & Services

This module introduces the fundamental concepts of convention sales and services. The convention, meeting and trade show industry, developing a market plan, organizing for convention sales, selling the associated market, selling the corporate market, selling other markets, selling to the meeting market, advertising to the meeting planner, negotiations and contracts, the service function, guest rooms, preparing for the event, functions rooms and meeting setups, food and beverage service, audiovisual requirements, admission systems and other services, exhibits and trade shows, convention billing and post-convention review.

 

6. Introduction to Tourism

The aim of this module is to equip students with the fundamental understanding of the concepts and issues in tourism. Students will review the historical development of tourism, tourism demand and motivation, and participate in discussions on the economic, social cultural and environmental impacts of tourism.

 

7. Tourism Planning

This module provides a comprehensive guide to the planning, management of tourist destinations. It examines the differing demands of a variety of types of destination and the demands of contemporary tourism. It covers the nature if tourism destinations, marketing places, destination planning and policy. Students will also be provided with a framework through which to prepare and evaluate tourism plans. Discussion of actual case studies in different countries is incorporated into the assessment and study materials.

 

8. Selling Tourism

This module provides students with clear and concise instruction on how to become a successful salesperson within the tourism industry. It covers the tourism sale process in 12 easy-to-understand points and provides a step-by-step approach on how to close a sale. By focusing on attitude and problem-solving skills, students learn how to generate and increase overall sales. It provides a balanced approach, addressing the selling process from a standpoint of all sectors of tourism, including adventure and recreation, tourism services, attractions and transportation.

 

9. Service Marketing

This module introduces the student to the field of service marketing and also acquaints the students with specific customer service issues. The business would now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service-skills that are essential in sustaining the existing customer base. The contents includes an overview of service marketing, an introduction to service, consumer decision process issues in service marketing, ethical issues in service marketing, service strategy: managing the service encounter, service delivery process, the pricing of services, developing the service communication mix, people issue, managing service employees, accessing and improving service delivery, defining and measuring customer satisfaction, defining and measuring service quality, service failures and recovery strategies, customer retention, and creating the seamless service firm.

Scope of Study

Principles, theories and cases studies related to tourism business

Delivery Mode

The module will consist of lectures, case studies, role play, class exercises, game, tutorials and other appropriate learning methodologies to equip and develop student’s learning.

Commencement Dates / Intakes

To view dates of Intakes, please click here

Course Duration

The course duration is 18 months
Maximum allowed period for the student to complete the course is 24 months

Class Period

Monday to Friday

3 contact hours per session, 5 sessions per week

15 contact hours per week

Course Fees

To view course fees, please click here.

Payment Mode

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Click to view details on Fees Protection Scheme (FPS), please click here.

For further information or clarification, please call our Student Support Services Officer at +65 6336 3462.

Assessments

  • Class test
  • Presentation
  • Assignment work
  • Final Examination

Assessment Methods

Assessment Allocation
Participation 10%
Mid-module assessment 40%
Final Exam 50%
Total Marks 100%

Assessment Grading Criteria

Grade:

A+:    80 marks and above

A:    70 – 79 marks (Pass)

B+:    65 – 69 marks (Pass)

B:    60 – 64 marks (Pass)

C+:  55 – 59 marks (Pass)

C:  50 – 54 marks (Pass)

D+:  45 – 49 marks (Pass)

D:  40 – 44 marks (Pass)

F:    0 – 39 marks   (Failed)

Expected Examination Results Release Date

Within 3 months from the date of Final examination

Qualification Award

Diploma in Tourism Management awarded by Coleman College

Graduation Requirements

Pass all required assessments and assignments

Teacher Qualifications

The Committee for Private Education (CPE) is duly notified of all the teachers in Coleman College. All teachers have the required qualifications. Please refer to Our Teachers list in the website for more details.

Average Teacher-Student Ratio is 1:40 for Tutorials, 1:64 for Lectures

Please note that the maximum number of students in the classroom is subjected to the maximum allowable seating capacity

Progression Pathway

Students who pass will be able to join the Advanced Diploma in Tourism & Hospitality Management awarded by Coleman College
Full-time: (6 months of Institutional study and 6 months of Industrial Attachment)

Age: At least 17 years old
Academic: At least 3 subjects pass with Grade C6 and above at GCE O Level
OR
Completed at least 11 years of formal education OR equivalent
English Proficiency: IELTS 5.5 or a pass in GCE ‘O’ level English or equivalent

Other Courses

Diploma in International Hospitality Management (Chinese)

Diploma in International Tourism Management

Advanced Diploma in Tourism and Hospitality Management